An online store that opens underwater

The challenge

An ocean brand selling in a category where every store looks the same. A standard product grid would have said nothing about what the brand is for, so the shop itself had to carry the experience.

Our approach

We built the store as a 3D scene: the site opens underwater and the shopper moves through the ocean as they browse. WebGL renders the world, GSAP drives the motion and Spline handles the 3D assets, all tuned so it still loads and runs on a phone.