An eco-friendly store, with the marketing behind it

The challenge

Eco-friendly products sell on a promise people cannot check from a photograph, and the category is crowded. A store on its own would not have been enough: the brand needed to be found in search and to reach the right people on social.

Our approach

We built the store, then took on the marketing that feeds it. The product pages are written for the way people actually search, and we run Meta campaigns alongside, so the store has demand coming in rather than waiting for it.