An online grocery store for African food

The challenge

African groceries are a shop of long tails: fresh produce, frozen goods, dried staples and spices, each with its own units, stock and delivery rules. Off-the-shelf storefronts could not handle that range, and the team needed to change the catalogue themselves rather than wait on a developer.

Our approach

We built a storefront designed for the weekly shop, with a custom CMS behind it. The team adds products, prices, categories and promotions in one place, and the site keeps up with a catalogue that changes with every delivery.